I am a Solution Seller. Just thought of drilling down the definition of Solution Selling. What it really is and how is it different from the traditional Selling approach.
As per Wikipedia, "Solution selling is a special approach to sales. Rather than just promoting an existing product, the salesperson focuses on the customer's pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what constitutes a true "solution". A limitation of this approach is that not all customers buy to address a "pain", not every need is a problem needing a solution."
Personally I say Solution Selling is nothing but helping businesses develop innovative business processes to deliver innovative products and services to their customers. At the end its your customer's customer matters.
Keith M. Eades, author of The New Solution Selling, defines a solution as:
"So what is the definition of the word solution? The typical response is, "An answer to a problem." I agree with this response but feel it's important to expand the definition. Not only does the problem need to be acknowledged by the buyer, but both the buyer and working woman must also agree on the answer. So a solution is a mutually agreed-upon answer to a recognized problem. In addition, a solution must also provide some measurable improvement. By measurable improvement, I mean there is a before and might be after. Now we have a more complete definition of a solution; It's a mutually shared answer to a recognized problem, and the answer provides measurable improvement."
I Would be writing more on this as my journey continues as solution seller.
