E-commerce is no longer simply about selling online, it's about delivering a consistent shopping experience across all customer touchpoints, including mobile, social and in-store. Solution should allow a Telco to deliver a seamless, cross-channel shopping experience through contextually relevant content, marketing and promotions, while extending its brand across all digital and physical customer touchpoints. The solution should support all selling business models, including B2C, B2B, and B2B2C, on a single customer interaction platform.
Solution should enable basic functionalities such as the creation and management of Web storefronts, shopping cart management, taxation, personalization, transaction management, settlement and product visualization, enable organizations to build basic online stores.
The next level of specialized capabilities, such as interactive selling, site merchandising management, order management, product management, customer/account management, personalization/preference profiling, multichannel selling, site/product search, search engine optimization, customer community management or participation, mobile stores, lead management, locator and matching, warrantee/returns management, analytics/reporting, integration, and other capabilities specific to B2B or B2C (such as gifting, registries, product configurations and quoting) enable advanced online selling and relationship building.
